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Google’s Answer Box: Where it’s Going and How Your Business Can Benefit

Google’s Answer Box: Where it’s Going and How Your Business Can Benefit

Feb 29, 2016 | digital marketing trends

An increasing phenomenon in the world of Google is to be the answer. This is shown through increased search rankings for long, educational articles and the introduction of the answer box. This change in strategy to optimize for the “Google Knowledge Graph” makes the “correct answer” the most important change in the digital marketing world for 2016.

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