I visited the Tiger! Tiger! Tavern to attend the San Diego Content Strategy meetup. My objective was to meet like-minded content marketing individuals and I couldn’t be more pleased to have attended this inaugural event. In this blog I write about the value of networking and a comparison of on and off line marketing similarities.
An increasing phenomenon in the world of Google is to be the answer. This is shown through increased search rankings for long, educational articles and the introduction of the answer box. This change in strategy to optimize for the “Google Knowledge Graph” makes the “correct answer” the most important change in the digital marketing world for 2016.