OVERVIEW: Client with existing home heating oil business wanted to get into discount market without diluting their existing brand. Riverine was hired to create a new website and launch PPC campaigns in advance of Winter 2013. WORK COMPLETED: Designed & developed WordPress website using a base theme for rapid deployment. (Project was completed in one weekend.) Graphic design & simple logo creation All copy writing and content creation for site Integration of Email Subscription form with MailChimp Optimized content for users seeking cheap heating oil prices in Massachusetts Launched strategic PPC campaign aimed at sending price-conscious shoppers to the new website, and everyone else to the old site. RESULTS: The chart below shows AdWords performance for the main account between 9/1/2013 – 1/11/14 as compared to the previous year. As you can see, by optimizing the campaigns and landing pages, we were able to significantly lower CPC and Cost Per Conversion; allowing us to lower the year to year cost by more than 50% while increasing the number of leads by 240%! For the new Discount brand, we have an exceptional stat line including 11% CTR, 6.5% Conversion Rate, and $22 Cost per...
OVERVIEW: Pascal Steel Buildings is a designer and builder of pre-engineered steel buildings for agricultural, commercial, and municipal uses of all kinds. Pascal hired Riverine to update their website and launch a comprehensive web presence for them. PROBLEMS & CHALLENGES: Outdated Drupal 5 website No Analytics Broken modules WORK PERFORMED: Creation of new logo & marketing assets Design and development of new Drupal 6 website Conversion and migration of Drupal 5 views and content to Drupal 6 Creation & optimization of social media profiles for Google+, Houzz, Facebook, Twitter & YouTube Creation and Launch of AdWords campaigns including Re-marketing and RSLA RESULTS: Coming...
Case study on SEO and PPC management for this San Diego window film company coming soon! About Eco Tint and Shade: Eco Tint and Shade specializes in San Diego commercial window film and window coverings.They are a new, woman-owned company that started in 2011, and are dedicated to proving they are the best window film company in San...
