Responsive Website Design
OVERVIEW: Client with existing home heating oil business wanted to get into discount market without diluting their existing brand. Riverine was hired to create a new website and launch PPC campaigns in advance of Winter 2013.


  • Designed & developed WordPress website using a base theme for rapid deployment. (Project was completed in one weekend.)
  • Graphic design & simple logo creation
  • All copy writing and content creation for site
  • Integration of Email Subscription form with MailChimp
  • Optimized content for users seeking  cheap heating oil prices in Massachusetts
  • Launched strategic PPC campaign aimed at sending price-conscious shoppers to the new website, and everyone else to the old site.


  • The chart below shows AdWords performance for the main account between 9/1/2013 – 1/11/14 as compared to the previous year. As you can see, by optimizing the campaigns and landing pages, we were able to significantly lower  CPC and Cost Per Conversion; allowing us to lower the year to year cost by more than 50% while increasing the number of leads by 240%!

    Conversion Optimization and AdWords Account Management

  • For the new Discount brand, we have an exceptional stat line including 11% CTR, 6.5% Conversion Rate, and $22 Cost per Conversion

    AdWords Account Management


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Posted on

January 12, 2014

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