3 Blind Mice Window Coverings, Inc.


Since starting the company from his garage in 2003, 3 Blind Mice owner Scot Dietz had been doing most of the company marketing himself, but in late 2012, decided he needed help!

We were brought in to develop and launch a comprehensive inbound marketing strategy which included the creation of a new website, comprehensive social media presence, and targeted SEO & PPC campaigns for his San Diego blinds & shutters company.



  • Outdated WordPress website using basic blog theme
  • Not mobile or tablet-friendly
  • No social components
  • Little reporting or analysis being done on web traffic
  • No conversion tracking

  • Five figure ad spend without one tracked conversion
  • Campaigns used high-cost, low click through keywords
  • No use of negative keywords
  • Ad Groups were using one generic ad for all keywords
  • All ads used the homepage as landing page

  • Facebook, Twitter, YouTube and Blog
  • Poorly optimized profiles, not linked or verified properly
  • Very little activity


  • Optimized existing theme and site structure and content for search
    • Developed taxonomy, intra-linking profile, and information hierarchy to put content in “silos” related to high-value keyword phrases
    • Implemented rewrite rules to replace dynamic URLs with static, keyword-rich URLs and automated creation and submission of XML sitemap
  • Implemented channel agnostic lead-tracking script and business process
  • Complete overhaul of Google AdWords account structure, keywords, bid-levels, and ad copy
    • Utilized ad extensions to increase ad relevance and CTR
  • Iterative optimization of ad text, bid levels, keywords & targeting
  • Designed, developed, and optimized landing pages through A/B testing



  • Designed, developed and launched a new WordPress Website
    • Launched August 2013
    • Created robust taxonomy and schema for Product and Image listings
    • Integrated new, on-page Image Galleries & Ajax Gallery for viewing products.
    • Expanded video content / converted all existing video content to mobile friendly h.264 format
    • Integrated social media sharing including “Pin It” button on all photos.
  • Dedicated link-building campaign for terms related to Window Treatments
  • Launched comprehensive social media strategy and presence including:
    • New accounts on Houzz.com, Pinterest, Google+, and LinkedIn
    • Migrated YouTube videos from Owner’s personal account to Company account.
    • Personal accounts for sales people and “influencers” with-in the organization


Full results coming soon, in the meantime, check out these charts showing total visits and conversions and then conversion rate vs cost-per-conversion over the last year since we took over PPC management.


Submit a Comment

Your email address will not be published. Required fields are marked *


, , , , , , , , ,

Posted on

January 12, 2014