OVERVIEW: Since starting the company from his garage in 2003, 3 Blind Mice owner Scot Dietz had been doing most of the company marketing himself, but in late 2012, decided he needed help! We were brought in to develop and launch a comprehensive inbound marketing strategy which included the creation of a new website, comprehensive social media presence, and targeted SEO & PPC campaigns for his San Diego blinds & shutters company. PROBLEMS Website: Outdated WordPress website using basic blog theme Not mobile or tablet-friendly No social components Little reporting or analysis being done on web traffic No conversion tracking PPC: Five figure ad spend without one tracked conversion Campaigns used high-cost, low click through keywords No use of negative keywords Ad Groups were using one generic ad for all keywords All ads used the homepage as landing page Social: Facebook, Twitter, YouTube and Blog Poorly optimized profiles, not linked or verified properly Very little activity IMMEDIATE SOLUTIONS Optimized existing theme and site structure and content for search Developed taxonomy, intra-linking profile, and information hierarchy to put content in “silos” related to high-value keyword phrases Implemented rewrite rules to replace dynamic URLs with static, keyword-rich URLs and automated creation and submission of XML sitemap Implemented channel agnostic lead-tracking script and business process Complete overhaul of Google AdWords account structure, keywords, bid-levels, and ad copy Utilized ad extensions to increase ad relevance and CTR Iterative optimization of ad text, bid levels, keywords & targeting Designed, developed, and optimized landing pages through A/B testing SECOND PHASE Designed, developed and launched a new WordPress Website Launched August 2013 Created robust taxonomy and...
