OVERVIEW: Client with existing home heating oil business wanted to get into discount market without diluting their existing brand. Riverine was hired to create a new website and launch PPC campaigns in advance of Winter 2013. WORK COMPLETED: Designed & developed WordPress website using a base theme for rapid deployment. (Project was completed in one weekend.) Graphic design & simple logo creation All copy writing and content creation for site Integration of Email Subscription form with MailChimp Optimized content for users seeking cheap heating oil prices in Massachusetts Launched strategic PPC campaign aimed at sending price-conscious shoppers to the new website, and everyone else to the old site. RESULTS: The chart below shows AdWords performance for the main account between 9/1/2013 – 1/11/14 as compared to the previous year. As you can see, by optimizing the campaigns and landing pages, we were able to significantly lower CPC and Cost Per Conversion; allowing us to lower the year to year cost by more than 50% while increasing the number of leads by 240%! For the new Discount brand, we have an exceptional stat line including 11% CTR, 6.5% Conversion Rate, and $22 Cost per...
OVERVIEW: Keamy Tavares & Associates, San Diego immigration & family law attorneys, hired Riverine to update their website and launch a more comprehensive web presence aimed at attracting clients seeking an E2 visa lawyer. WORK PERFORMED: Design & development of new WordPress website using fully responsive theme. Optimization and migration of all old website content Creation & optimization of social media profiles on Google+, Facebook, & Twitter. Creation & launch of Google AdWords campaigns for both practice areas RESULTS: Client would not like to disclose actual results. However, we can tell you lots of good leads at great CPA for AdWords campaigns, and very solid SERP presence on target terms including the following highlights: Front page listing for “How to get an E2 visa” Annotated listing with Authorship Top 3 rankings on most variations of “E2 visa lawyer” and “E2 visa San Diego” (as of 1/11/2014) Annotated listing with...
OVERVIEW: Pascal Steel Buildings is a designer and builder of pre-engineered steel buildings for agricultural, commercial, and municipal uses of all kinds. Pascal hired Riverine to update their website and launch a comprehensive web presence for them. PROBLEMS & CHALLENGES: Outdated Drupal 5 website No Analytics Broken modules WORK PERFORMED: Creation of new logo & marketing assets Design and development of new Drupal 6 website Conversion and migration of Drupal 5 views and content to Drupal 6 Creation & optimization of social media profiles for Google+, Houzz, Facebook, Twitter & YouTube Creation and Launch of AdWords campaigns including Re-marketing and RSLA RESULTS: Coming...
OVERVIEW: A leading property management company in Boston, Premier Property Solutions hired Riverine to develop the new brand, marketing strategy, social media presence, website and communication strategy for rolling out a new brand and inbound marketing platform. WORK PERFORMED: We were responsible for designing and developing a Drupal 6 website, blog and print collateral in addition to press releases and both print and electronic communications with internal and external stakeholders. RESULTS: Full results coming soon, but we have achieved front page results for LOTs of high value keywords including the top two spots on “Boston property...
Case study on SEO and PPC management for this San Diego window film company coming soon! About Eco Tint and Shade: Eco Tint and Shade specializes in San Diego commercial window film and window coverings.They are a new, woman-owned company that started in 2011, and are dedicated to proving they are the best window film company in San...
