OVERVIEW: Since starting the company from his garage in 2003, 3 Blind Mice owner Scot Dietz had been doing most of the company marketing himself, but in late 2012, decided he needed help! We were brought in to develop and launch a comprehensive inbound marketing strategy which included the creation of a new website, comprehensive social media presence, and targeted SEO & PPC campaigns for his San Diego blinds & shutters company. PROBLEMS Website: Outdated WordPress website using basic blog theme Not mobile or tablet-friendly No social components Little reporting or analysis being done on web traffic No conversion tracking PPC: Five figure ad spend without one tracked conversion Campaigns used high-cost, low click through keywords No use of negative keywords Ad Groups were using one generic ad for all keywords All ads used the homepage as landing page Social: Facebook, Twitter, YouTube and Blog Poorly optimized profiles, not linked or verified properly Very little activity IMMEDIATE SOLUTIONS Optimized existing theme and site structure and content for search Developed taxonomy, intra-linking profile, and information hierarchy to put content in “silos” related to high-value keyword phrases Implemented rewrite rules to replace dynamic URLs with static, keyword-rich URLs and automated creation and submission of XML sitemap Implemented channel agnostic lead-tracking script and business process Complete overhaul of Google AdWords account structure, keywords, bid-levels, and ad copy Utilized ad extensions to increase ad relevance and CTR Iterative optimization of ad text, bid levels, keywords & targeting Designed, developed, and optimized landing pages through A/B testing SECOND PHASE Designed, developed and launched a new WordPress Website Launched August 2013 Created robust taxonomy and...
OVERVIEW: Client with existing home heating oil business wanted to get into discount market without diluting their existing brand. Riverine was hired to create a new website and launch PPC campaigns in advance of Winter 2013. WORK COMPLETED: Designed & developed WordPress website using a base theme for rapid deployment. (Project was completed in one weekend.) Graphic design & simple logo creation All copy writing and content creation for site Integration of Email Subscription form with MailChimp Optimized content for users seeking cheap heating oil prices in Massachusetts Launched strategic PPC campaign aimed at sending price-conscious shoppers to the new website, and everyone else to the old site. RESULTS: The chart below shows AdWords performance for the main account between 9/1/2013 – 1/11/14 as compared to the previous year. As you can see, by optimizing the campaigns and landing pages, we were able to significantly lower CPC and Cost Per Conversion; allowing us to lower the year to year cost by more than 50% while increasing the number of leads by 240%! For the new Discount brand, we have an exceptional stat line including 11% CTR, 6.5% Conversion Rate, and $22 Cost per...
OVERVIEW: Keamy Tavares & Associates, San Diego immigration & family law attorneys, hired Riverine to update their website and launch a more comprehensive web presence aimed at attracting clients seeking an E2 visa lawyer. WORK PERFORMED: Design & development of new WordPress website using fully responsive theme. Optimization and migration of all old website content Creation & optimization of social media profiles on Google+, Facebook, & Twitter. Creation & launch of Google AdWords campaigns for both practice areas RESULTS: Client would not like to disclose actual results. However, we can tell you lots of good leads at great CPA for AdWords campaigns, and very solid SERP presence on target terms including the following highlights: Front page listing for “How to get an E2 visa” Annotated listing with Authorship Top 3 rankings on most variations of “E2 visa lawyer” and “E2 visa San Diego” (as of 1/11/2014) Annotated listing with...
OVERVIEW: Eyeglass retailer in Cambridge, MA looking to expand their services to include computer repairs & iPhone repairs hired Riverine to help them develop a brand and launch a web presence aimed at people looking for iPhone repairs in Boston. WORK COMPLETED: Riverine was responsible creating an end-to-end inbound marketing platform for this small start-up and getting them launched. Work performed included web design, front and back-end development, copy writing and graphic design for all pages on this site as well as creation & optimization of social media profiles on Google+, Facebook, LinkedIn, & Twitter. The Design is a highly customized sub-theme of the open-source WordPress theme – WP-Creativix. Includes custom content types, sidebars and multiple page templates with dynamic content. http://www.aceiphonerepair.com RESULTS: Full results coming soon, in the mean time, check out this graph of organic traffic since we launched the site – no other promotion has been done…Small numbers but keep in mind it’s hyper...
OVERVIEW: Pascal Steel Buildings is a designer and builder of pre-engineered steel buildings for agricultural, commercial, and municipal uses of all kinds. Pascal hired Riverine to update their website and launch a comprehensive web presence for them. PROBLEMS & CHALLENGES: Outdated Drupal 5 website No Analytics Broken modules WORK PERFORMED: Creation of new logo & marketing assets Design and development of new Drupal 6 website Conversion and migration of Drupal 5 views and content to Drupal 6 Creation & optimization of social media profiles for Google+, Houzz, Facebook, Twitter & YouTube Creation and Launch of AdWords campaigns including Re-marketing and RSLA RESULTS: Coming...
